Fujifilm Instax Printer: the gift that keeps on giving

You “take” pictures, but how do you “give back” to the people you’ve just photographed? Here is a suggestion: print the pictures, and give the prints, on the spot, right after you’ve shot them. It’s a nice gift to family and friends with whom you’re sharing good moments, and to the people who have generously let you capture their image, and, maybe, a bit of their soul.

Very few people still create photo albums. Because nobody has prints. Composing a photo-album online takes time, effort and money, and it can be one to two weeks before you receive it. Printing a selection of images on a pocket printer is an easy way to create pocketable photo albums with no hassle; wherever, just when you feel like it, for not much money. Instant gratification.

No Campbell Soup for you – the mini Link 3 is about twice the size of a compact camera. It’s totally wireless and the battery is good for 100 prints between two charges.

There are many more ways to use those mini-prints: in Japan school girls insert their Instax prints in plastic cases that they use to accessorize their bags, and I create my own personalized luggage tags – you won’t confuse my suitcase with anybody else’s. Your imagination is the limit.

How does it work?

Fujifilm sell their instant film in 3 sizes: Instax Mini (the image is roughly the size of a business card), Instax Square (a bit larger, and square), and Instax Wide (twice the size of the Mini). They manufacture cameras for each of the three formats, as well as dedicated portable printers.

Comparing print sizes: Polaroid SX-70 vs Fujifilm Instax Square vs Fujifilm Instax mini.

Other makers of pocketable printers use different technologies (zero ink paper, generally) but with Fujifilm, it’s about silver halide, of course. Once a print is ejected from the printer, the image needs a few minutes to fully develop, but it’s part of the magic of instant film. Today we’ll focus on Fujifilm’s Instax Mini Link 3. It’s a pocketable, battery operated printer, that, when paired with a smartphone and loaded with a 10 print Instax Mini pack, will print business card size pictures. Of course, there’s an Instax Mini Link app to download and install on your smartphone.

Images can be printed directly from the photo gallery of the mobile device (with Fujifilm’s default settings), but the output will be better if you first bring the images in the Mini Link app, play with the contrast slider (I always boost it a notch), and print them from there.

The Mini Link app. For me “Simple Print” will do.

In my experience, the Mini Link transposes the colors and the exposure of the original picture accurately, and its prints are more defined and massively nicer than what you would get if you took a picture with a Fujifilm Instax camera. The Instax film is a much better performer than the very basic Fujifilm cameras designed to consume it, and the printer takes advantage of its potential. When you start from a good picture taken by a smartphone (or a dedicated camera), you’ll be happy with the prints.

The mini Link app and its basic settings.

I understand why people use instant cameras. There is a “fun”, almost magic component to it. But instant cameras are bulky, the quality of the prints generally poor, and if by pure luck you get an interesting picture, it will be unique, and the only way to share it will be to take a photo of it with a smartphone, and print the copies. From a totally dispassionate point of view, it’s a rather inefficient and wasteful way to use a pack of film.

No such issue with the Instax printer. You lose some of the magic – it’s not as “immediate” as pushing the shutter button on a Instax camera and the results are not as unpredictable – but you only print your good images after you’ve had an opportunity to crop them and tweak the exposure parameters on your smartphone. Your “keeper” rate will be very close to 100%, and you will print as many copies as your budget (and your patience) allow.

The image is being printed. It only takes a few seconds.

There is not much else to say about the Mini Link. It simply works. Prints are small and but good enough for the intended use – reminiscing of good times spent with loved ones, and instantly sharing a token of appreciation.

The mini print and one of the mini photo albums proposed by Fujifilm. This one is not particularly nice but came for free with an Instax camera.

The Mini Link 3 comes in three different colors (mine is “matcha green”) and sells for approximately $100. Prints cost a bit less than $1.00 each. I’m leaving mine permanently in my photo bag, and share the love whenever I can.


Hybrid Instax cameras: In addition to conventional “analog” Instax cameras and pocketable printers, Fujifilm also has a few hybrid Instax cameras in its lineup (Instax LiPlay, Instax Evo). Hybrids can be described as Instax printers, with a tiny 5 Megapixel sensor and a lens in the front, and a small color display at the back, packaged as a compact integrated device. The camera captures a digital image, that the photographer can evaluate on the color display, and decide to print, or not to print. Because the images are captured as digital files and saved on a micro-SD card, they can be edited, printed once or multiple times (in camera), and uploaded to a smartphone.

Zero Ink paper – if you over simplify, it’s not dissimilar to the thermal printer technology used to print receipts at the cash register or at the gas pump. But nicer, and more stable over time. The photo paper contains microscopic dye crystals that are initially colorless, and change color when they are heated. I had tested a Zero Ink (Zink) printer from Polaroid a long time ago. The prints aged well. Polaroid, Kodak and Canon are currently selling pockable printers integrating Zink technologies.


Fujifilm’s marketing campaign.

One thought on “Fujifilm Instax Printer: the gift that keeps on giving

  1. I’d been thinking about upgrading my Instax camera for a while, but decided to forgo the middle man and instead ordered myself the mini link 3 for Christmas. It just arrived today. The more I read about it, the more and more keen I am to try it out with my family this week for cute holiday memories. Too many wasted exposures over the years called for a better solution and I think this is going to be exactly what I was looking for!

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